Branding sees no politics

For all that grumbling about the ERP rates and NOW increase in bus fares. This morning while watching PTM something struck me hard on the head. Would I lend a voice to the opposition party? It is evident why the opposition party has no means of surviving in a country monopolised by PAP. They lack branding! What is with the hammer? What is it with Sylvia? They need to understand that without a fresh face and some cool "uniforms" they will not succeed. That is why the PAP has done so well all these years. They keep themselves up to date. I mean....think about this, if the worker's party doesn't sound good...it so won't work. However, if I named the party, say INCONTRO or maybe SENSO hey! It might just work. Use some nice font type give it a fresh modern look and there you go....people will vote for you. 

It is all about that packaging lor. If you cannot beat on substance, then try something else. Think PAP, their uniforms may all be white, at least it looks crisp and clean. White is purity, not some muddy looking yellow? White signifies that they are not corrupted ....... Even the website language speaks volume lor. 

http://www.wp.org.sg/wordpress/index.php

http://www.pap.org.sg/

Contact me if you think you are ready to move the party forward.

OOooPPs....I think I was meant to be highlightng on the new MTV for NDP 2008. I am sooooooo swoon over by this MTV....See it for yourselves to believe.