BCBG refers to Bon Chic Bon Genre "Good Style, Good Class".
A French acronym, it is now synonymous to the Fashion Empire BCBG Max Azria Group. Conceptualize by Max, this company caters to the Modern Woman that appreciates wearable couture fashion.
My client Salon Le Point sponsored the hair for this evening event. The whole store was decked out in visuals of cup cakes and all things sweet. Even the runway was in sweet pink. Pretty was definitely the highlight for the night. The models hair twirled to finesse and modern chic.
What surprised me was the immaculate design and tailoring found in the dresses of the shop. Zips were nicely hidden and seams flowed with the silhouette of the models. Perfect icing was the choice of models with an icelandic or somewhat Hungarian look that gave life to the collection by Mrs Loban.
Splashes of colours inspired by the "Umbrella" French Musical gave a twist to how Singaporeans should be decked in for this Spring/Summer Collection.
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